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If your website isn’t on the first page of Google then you might as well not have one!

The most popular search engine is undoubtedly Google with over 85% of all searches performed every day. Every business wants to be on the first page of Google for organic results along with all your competitors so the competition is fierce and highly sought after, what would a first page position mean to your business?

In a world that contains an estimated 30 billion web pages (and growing every day), Search Engine Optimisation (SEO) is vital to ensure the maximum number of visitors and customer reach your website before that of your competitors. A strong, continual SEO campaign will heighten your brand’s visibility and generate great ROI.

• Over 90% of internet users find websites through search engines
• 3 in 4 people agree that search engines help them find products and brands they haven’t thought of before
• Online shopping is set to quadruple by 2020, when it will account for almost 40% of all retail sales

If your site is not listed in the first page or two of Google results you can expect to receive little search engine traffic. Fortunately we excel at gaining excellent search engine positions in Google.

on 3/11/2011 Google proclaimed that they will be placing more emphasis on “the most up-to-date” web content. The opening paragraph of a recent Google’s blog post, written by Amit Singhal, says it all:

“Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”

We been aware that Google likes fresh content for a long time, but this announcement gives us a clearer picture of what Google is defining as fresh web content, and more importantly, what types of web pages need to stay constantly updated to achieve maximum search engine rankings.

So what can this mean for the average website owner? The answer is an interesting one. The changes could impact you very little, or they might significantly affect your search engine rankings. Let’s look at Google’s announcemen according to Singhal:

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day, or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

So, it seems that Google has included into their algorithm that a factor  that determines whether a person searching for a given keyword is looking specifically for the most recent content. If so, Google will find and deliver that content.

That may seem ominous for the average website owner, but it’s actually not as bad as it sounds. In most cases, website owners will not need to do anything to maintain their rankings. Some people, however, will need to update their websites on a regular basis. Whichever category you fall into, there may be an opportunity to move your site up in rankings if you capitalize on this new change.

Did you know that over 40% of searches performed online have “local intent”? This means that if your customers cannot find your business on the first page of Google for your local search term (e.g. plumbers in Kent) they will no doubt contact one of your competitors first.

Local search marketing is the new Yellow Page and we are here to help. Gent Online Marketing campaigns start with keyword research. We will identify the correct, high traffic keywords that your customers are searching to find your business. We then create extremely targeted pages on your website that Google will rate very highly for that particular keyword/phrase.

We then commence a social and article marketing campaign which drives traffic and backlinks to that page. The result is your page rises in the ranks of Google and the other search engines and you get the laser targeted visitors that are searching for what you have to offer.

For more information on how we can help your website rank for local visitors please contact us.